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George Paskalev

Who is behind Archimath


George Paskalev

Digital Marketing Expert

Georgi Paskalev is an expert in the fields of digital marketing and product development. He studied Media and Communications at the University of Mannheim in Germany and completed a second degree in Media Management at Columbia College in Chicago. In 2013, Georgi moved to Los Angeles and co-founded ScaleLab, one of the most successful digital influencers agencies in the US. For over eight years, he’s been working closely with some of the biggest social media influencers and brands in the world. Coming from a family of mathematicians, Georgi admits that his math- and data-driven approach to digital marketing and entrepreneurship is what helped him stand out and be successful. In 2020, Georgi helped establish ArchiMath, the American arm of his family’s business, Archimedes Publishing House, based in Bulgaria. His expertise in marketing is driving the promotional efforts of all current and future ArchiMath releases.